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Navigating Platform Change

The mascot for Cozy Cat Media, laying on her back and rolling around through the blog about platform change.

Hey there, Cozy Cat community! Shawna here, CEO and founder of Cozy Cat Media. Today, I want to share some insights I've gained from firsthand experience about the importance of updating social media profiles after a platform change.


Picture this: You've just migrated your website to a new platform, and you're feeling pretty good about the transition. But wait – have you thought about your social media profiles? Trust me, I've been there. In the early days of Cozy Cat, we made the switch to a new platform without considering the impact on our social media presence. The result? Confusion, missed opportunities, and a noticeable dip in online visibility.


Here's the thing: when you change platforms, whether it's for your website or other online channels, it's crucial to maintain consistency across the board. Your social media profiles are an extension of your brand, and they need to reflect the same messaging, branding elements, and up-to-date information as your website.

Why does it matter? Let me break it down for you:


Consistency Builds Trust:

Consistency breeds familiarity, and familiarity builds trust. When customers encounter consistent branding and messaging across all your online channels, including social media, they feel confident in your brand and are more likely to engage with your content.


Preserve Your SEO Value:

Your social media profiles contribute to your overall online presence and search engine ranking. When you update your profiles with relevant keywords, URLs, and descriptions, you preserve the SEO value associated with those profiles, helping to maintain your visibility in search results.


Avoid Confusion and Missed Opportunities:

Outdated information on social media profiles can confuse potential customers and lead to missed opportunities. By keeping your profiles current and aligned with your website, you ensure that visitors can easily find the information they need to engage with your business.


Enhance User Experience:

 A positive user experience is crucial for retaining customers and encouraging repeat visits. When visitors encounter consistent messaging and branding elements across your social media profiles and website, they have a seamless experience that encourages further engagement.


Adapt to Algorithm Changes:

Social media algorithms prioritize active and updated profiles. By regularly updating your social media profiles with relevant information and engaging content, you signal to algorithms that your business is active and engaged, increasing the likelihood of your content being surfaced to users.


So, what's the bottom line? Updating your social media profiles after a platform change is not just a nice-to-have – it's a necessity for maintaining brand consistency, preserving SEO value, avoiding confusion, enhancing user experience, and adapting to algorithm changes.


Trust me, I've learned this lesson the hard way. But hey, that's what experience is all about, right? So, take it from me, and make sure to update those social media profiles after your next platform change. Your brand – and your audience – will thank you for it.


Keep shining, Shawna


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